who are we
Strategy House
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Strategy House -
focused on creating positive social change across the Middle East through specialized disciplines such as Social Marketing and Behavioral Economics.
We work on diverse societal issues such as health, environment, safety, financial literacy among others.
It draws on the passion of its human capital to create positive change in their societies and experience in rigorous research, impactful campaigns and proven strategies that change behaviors and shift societal norms.
The Behaviour Change works with Government, Private Sector, and NGOs to create the change that will result in a better future for all.
our projects
Health
Health
National Online Counseling Program during COVID 19. Did 300 counseling sessions. Over 950 volunteers signed up to be a part of coronacarekw within 48 hours. 19 mental health videos in different languages. and over 30k unique visitors to coronacarekws website.
During Covid 19 NAGWA launched a CSR campaign for the Kuwaiti medical staff to show them appreciation as they spent days and nights away from their families.
Safety
Safety
A safety driving campaign by bleems that resulted in a 5% Reduction in the speeding sentiment & Over 7 Million impressions across GCC and over $250K in earned media.
On 19 July 2019, our beloved cyclist " Abdulaziz Almathkour ” was ran over on Jaber Bridge. Being the 4th accident that summer for cyclist, Ace Coffee in collaboration with cycling community decided to intervene with raising safety for people who want to ace their performance. The campaign turned towards an advocacy attempt reaching out to radio stations and even the National Assembly
CPR technique by the heart savers group adopted by 4600 trainees over 1 month. They Visited 14 High Schools across all Kuwaiti governments. people were trained during the Mall activation event 1483, Established a volunteer team consisting of 70 members for future events in this scope. They Won the Creativity and Excellence Award by the Ministry of Youth in Kuwait for Medical Contribution
Enviroment
Enviroment
EQUATE wanted to launch their Sustainability Strategy 2025 through an internal campaign to their 1,300 Employees (EQUATERS). Sustainability, being mostly overlooked and often misunderstood, was presented to EQUATERs through a creative and engaging full month experience.
With Earth Roastery highlighting what its doing towards sustaining the environment, it went a step further by providing context and purpose for its sustainable products and actions. The campaign talked about the problem but also the solution to empower all its partners to sustain the environment of the communities we serve
Before launching Teeela, TBC was involved in the initial research phase, strategy, and marketing for the start of TEELA amazing journey. Building on that we arranged a small CSR campaign involving the rohingya kids in bangladesh
Family & Relationships
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Family & Relationships -
During total lockdown duo to COVID19, people were searching for positive vibes. Dabdoob toy application framed the lockdown as an opportunity to engage with your family in board games and moments that will never be forgotten
Tatayab entrusted the company with the strategy of its main launch campaign across the GCC countries. Through the bond between the mother and its child we portrayed the insightful moments from mothers raising their kids to marriage through the different scents across the journey. That journey was rewarded with the campaign success being the#1 download in the App Store .and more importantly proper Brand positioning.
More
More
The story of Kuwait’s National treasure was revealed and communicated to different segments in Kuwait. AlRawdatain water Rebranding launch Campaign
What we do
Strategy is at the core of what we do
along with an up to date understanding of the market trends and both primary and secondary research of human behaviour to influence with the right tools and channels.
The team has experience in both qualitative and quantitative research designed to extract human insight and to be fed into a practical strategy plan to influence human behaviour and achieve social change.
This understanding of the human behaviour is complemented with the disciplines of Social Marketing and Behavioural Science.
MEET THE TEAM
Saud Alrakhayes
Founder , BEHAVIORAL STRATEGIST
Dual MBA/ Master of Marketing from Melbourne Business School 7years experience in strategy, marketing research and consumer behavior . . Consultant at World Banks's Mind, Behaviour and Development Unit (eMBeD) Former Planning Engineer at Kuwait Oil Company. Member of International Social Marketing Association.
Leading behavior change and awareness campaigns in Kuwait & GCC Region Raising awareness on Social Marketing and Behavioural Science for the past 7 years across the Arab World and in International Engagements.
Sarah Alrabiah
Creative Translation
Civil engineer, graduated from Kuwait university. Holds a design certificate from Harvard university, graduate school of design. Ex-journalist at Alwatan newspaper & creative executive at prismic media. . Founder of Phinests platform for creative services.
Hind Alyouha
Marketing Officer
BA in Marketing from Kuwait University. Wrote studies for leading companies in Kuwait. Worked in media production for one of the oldest companies in Kuwait. Driven by conscious consumerism.
عام السلوك
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